vendredi 30 janvier 2015

The Most Important Phrase for Expats in Colombo, Sri Lanka: �I Know a Guy�

Thu, Jan 29, 2015, 10:29 pm SL Time, ColomboPage News Desk, Sri Lanka.

Jan 29 (WSJ) COLOMBO- "I know a guy" is the single most important and commonly used phrase in casual business conversations in Colombo. This South Asian city has a surprisingly sophisticated corporate scene,excellent internet connections, an array of professional advertising and digital marketing agencies – but it has hardly any human resources companies, few, if any, head hunters and nothing much in the way of talent-matching services.

So, as I launched a digital content startup in booming post-war Sri Lanka last year, I found myself baffled by this seeming gap in the market. How did local businesses secure their staff? I knew the talent was out there because all around me I saw local tech ventures powered by droves of talented, qualified young people. But how was anyone recruiting them?

The following months of repeatedly trying and failing to connect with this talent pool through job ads taught me one crucial lesson: Hiring, especially at the startup level, is done largely on the basis of deeply entrenched social networks — and not the online kind either. "Oh I went to school with him" — so he’ll make a great developer. "I remember her from choir" — she’s the accountant you need.



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The Most Important Phrase for Expats in Colombo, Sri Lanka: �I Know a Guy�

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